What Is Social Media Marketing and Why Is It Important for Businesses

What Is Social Media Marketing and Why Is It Important for Businesses?

Social media is an online business that is always growing and changing. It is made up of everyone from regular people to famous people to people who make things on the internet (aka Influencers). Using social networks in the right way, this type of marketing can help businesses reach their goals. We understand the undertaking of social media platforms, Even more so with the dozens of apps that keep people interested. When deciding which social platform is best for your business, you should look at the best ones first:

1. 9 billion MAU for Facebook (monthly active users)

2. YouTube has 2.2 billion MAU

3. Instagram – 2 billion MAU

4. TikTok – 1 billion MAU

5. 538 million MAU for Snapchat

6. Pinterest – 444 million MAU

7. LinkedIn – 250 million MAU

8. 217 million MAU for Twitter

Even though 72% of Americans use social media, many businesses still can’t reach their most important customers. After reading this guide, you’ll have a better idea of how to market your business on social media.

What Social Media Can Do for Your Business

There are many good things about using social media to market a business. But none of this has anything to do with your business. Think about it this way: if you want to buy a product or service and look for it online, which one are you going to choose? The one that talks to users online and has interesting content on all your favorite social platforms, or the one that doesn’t use social media and has no history to look into? Users are more likely to buy from you if you have a brand that they like and trust.

But how does a business or brand go from being liked to making money? Well, 71% of customers who had a good experience with a brand on social media are likely to tell their friends and family about it. By getting to know your audience and making friends with them, you can take advantage of one of the most tried-and-true ways to market: word of mouth.

And if you use social media marketing for your business, you can reach the 54% of social browsers who use these networks to research products. This is one of the many good things about marketing on social media. Also, a well-planned and executed social media campaign is a great way to reach out to these users.

5 Important Outcomes of a Campaign

There is a huge difference between using social media for fun and using social media to market your business. Sadly, a lot of businesses have a Facebook page and an Instagram account, but they just post random things on them without getting any feedback or results. This is why it’s important to have a social media campaign. With managed campaigns, you can get the most out of your social media marketing.

This is because a well-planned campaign does better than just posting on social media without a plan. You’ll get more engagement and better results, which could bring you leads. The same is true if you hire a community manager to build, manage, and grow your brand online instead of scheduling posts and never responding to comments. One of them adds to the conversation, while the other is just noise. To make sure your campaign is going in the right direction, you need to collect, review, and learn from the information that analytical tools give you.

So, let’s look at five important results of a social media marketing campaign that will help your business stand out in the busy world of social networks.

Brand Reach

One of the best things about social media marketing is that it lets you connect with new people and grow your business. It’s important to know who your audience is if you want to reach the right customers.

With social media marketing, you can reach more people if you know who your target audience is and make content that they will find interesting.

Buzzfeed’s Tasty is a great example of a brand that does this well. They know that their audience likes good food, so they’ve made interesting content about it.

You can measure the reach of your brand on social media by using in-app analysis tools and third-party apps. This will help you make data-driven decisions for your business.

Brand Awareness

But it doesn’t help if people don’t talk about you if they know your name. You also want your brand to come up in the conversation and be a part of it. This is one of the best things about marketing on social media.

Many businesses aren’t part of the conversation because they don’t start or join one. It’s important to communicate with content that is real and high-quality. If you don’t make high-quality, interesting content that speaks to your audience, you might get lost in the conversation.

Old Spice is a brand whose social media marketing shows how unique and real the company is.

They do a great job of showing how funny and different their brand is. By making fun, viral content, they are able to leave a mark on their audience that will stick with them.

This, along with making their own hashtags for social media marketing campaigns, helps spread the word about their brand.

You can measure your brand’s awareness in the same way you measure your brand’s reach: by keeping track of your business’s metrics like impressions, how many times users have mentioned your brand, and your engagement rate. More people know about your brand if these numbers are high.

Traffic to the Website

Even though conversions take longer to happen with organic social media, it is a quick and easy way for your business to sell your product or service and benefit from social media marketing. It makes it easy for users to buy right from the app, whether it’s through links to your website or a real shop on the social platform. Instagram Shop, Facebook Shop, and Pinterest Shopping are all great examples of real shops you can find on social media sites.

One of the main goals of social media marketing is to get people to visit your website. A big way businesses miss out on this benefit is by not putting a link in their social media posts. Even something as simple as putting excerpts from other posts works very well.

Second, putting a call to action on your social media profile can help get more people to visit your website. When your brand’s social media bio includes its value proposition and gets people’s attention, they’re more likely to click on your call to action.

Many businesses don’t do well with social media marketing because they don’t get people to visit their websites and read more.

As you can see in this picture, Razer put a teaser for the Razer Enki X EDG Edition gaming chair on social media. The information in this Instagram post was just enough to get people interested without giving away too much. It also gets people involved by giving them a chance to win the chair if they comment on the post and follow their account. So, they can use social media marketing to get their followers to comment, like, and look at other gaming chairs on their website.

It’s important to remember that the link you put in the caption of an Instagram post is not a link. This means that if you click on it, you won’t be taken to the address. Because of this, most posts that want more engagement will have a link in their bio that can be clicked on.

You can use in-app analysis tools to see how many people clicked on the links in your posts to see how well your social media marketing is bringing people to the website of your business. You can also use Google Analytics to see where the people who visit your website are coming from. You can also get more accurate results from your campaign if you use UTM links to track social traffic that comes from organic sources.

Consistent Branding

Setting up and keeping a consistent brand is what will bring customers to your business in the end. You can show off your tone, visuals, and creativity on social media, and your social media marketing campaign will be more successful if you use the same branding throughout.

Wendy’s does this perfectly. On all of their social media channels, they always use branded images and funny jokes.

When they roast everyone from musicians to regular people, they do it in a way that is funny and easy to understand. This builds their brand and gets their fans more involved. Wendy’s has made interacting with them fun by using their sense of humor all the time.

If your audience thinks that your business’s social media marketing campaign doesn’t match up with your brand’s message and overall identity, they won’t be afraid to say so online. Because of this, it’s very important to get this right.

Customer Engagement/Community Building

Social media is the best and most interesting way to talk to customers. Users can now reach you and each other in ways that weren’t possible before, thanks to tools like comments, Instagram Stories, and direct messaging. Social media marketing makes it easier to build a group of loyal customers who will buy from you again and again.

Your brand needs to be active in building an online community, and social media marketing is a great way for your business to do that. Many businesses don’t do well in this area because they set up their social media profiles and then forget about them. You can’t just have the mindset that “if you build it, they will come.” You have to go out and meet your customers where they are.

Canva does a great job of getting its online community involved. They make it look easy to include topics that are important to society. As you can see from their tweet, they are happy to talk to their customers and answer their questions. It also helps that they market their business on social media by using gifs and images, which are much more interesting than just text.

In addition to making content that is relevant and interesting, you can also answer questions from your audience in a friendly and helpful way. This will keep your audience interested, which is a great thing about marketing on social media. Even if they don’t ask you a question and just send you an emoji, it’s good to respond and talk to your audience because it makes them feel like your brand cares about them. Plus, the more you talk to them, the more they’ll talk to your online business. Another effective use of social media If you want to market your business, you should post more than just text. People on social media interact more with posts that have pictures than with posts that don’t, so adding variety in this way will help your brand get more engagement.

Adding calls to action like “What do you think?” or “Share your thoughts below” can also get your followers involved. This could mean telling you what they think in the comments section or clicking on a link to buy something from your online store.

You can see how well your social media marketing campaign is helping your business build a community and get customers more involved by looking at how many people interact with your posts and how often your brand is mentioned (tagged) online.

You can’t say enough good things about a social media marketing campaign, especially when it’s part of a larger, well-planned marketing campaign.

Advantages of a Targeted, Intentional Marketing Campaign

The main goal of a business is to make money from sales. Social media marketing is a cheap way to get the word out about your business. This kind of marketing is a great way to get in touch with potential customers and get to know them. It’s also a way to manage the online reputation of your business.

In addition to these, social media marketing has the following benefits when used as part of a well-thought-out marketing campaign:

• Making people aware of your brand
• Getting people to visit your website
• Building relationships with customers
• Getting leads
• Boosting sales

Now that we’ve talked about the benefits of a targeted, purposeful marketing campaign, it’s time to talk about how free and paid services can take your social media marketing to the next level.

Organic and Paid Services Can Boost Your Reach and Expedite Goals and Profitability

When you use both free and paid social media marketing services as part of your business’s overall marketing plan, you can increase brand awareness and get more customers. This is especially helpful in the weeks before and after holidays, such as Black Friday and Christmas.

First, though, what are organic social media and paid social media?

Organic Social Media

Organic social media is any content that is shared for free on social networks. This includes things like posts, videos, photos, and more. Some of your followers, people who follow your hashtags, and the followers of people who share your posts will see what you post.

Benefits of using organic social media in your social media marketing campaign include:

• Engaging customers at different stages of their buying journey

• Establishing your brand’s voice and personality

• Building rapport with your customers through engaging, informative, and relevant content

• Providing customer service to your customers

Still, your business’s social media marketing might not get the results you were hoping for because organic reach has been going down over time. People spend about 2.5 hours a day on social media, so you’ll need to use paid social media to reach as many of those people as possible.

Paid Social Media

Paid social media is when you use ads on social media to reach the people you want to reach. You can either “boost” your business’s natural posts on social media or make your own ads.

Paid social media can help your social media marketing campaign in a number of ways, such as: generating leads, increasing brand awareness and gaining new followers, advertising your most recent deals, driving conversions, making e-commerce sales, and getting people to buy from you.

By including both free and paid services in your business’s social media marketing plan, you can build relationships with your current customers, reach out to new ones, and reach organizational goals like increasing conversions and profits.


Social media is here to stay. You can either ride the wave or get crushed by its weight. We are here to help you easily ride the wave. Digital With Ai was started in 2022 by a group of experts who work all over the world and offer a number of services to help your business.

Check out our successful case studies to see how we helped companies like Giovanni Cosmetics and Jasper PIM get more followers and leads. In the same way, our social media marketing service is here to help your business keep a profile that is up-to-date, optimized, and based on the trends in your industry.

Digital With Ai knows how important social media marketing is, so we made a social media marketing department to help brands, both B2C and B2B, reach their organic growth potential and get the most out of social media marketing.

Contact us today to give your social media marketing a boost and get results that are based on data.

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